Bridgestone is using racing to demonstrate the performance of a new sustainable natural rubber derived from guayule, a desert shrub grown in the American Southwest.

Firestone Firehawk race tires made with guayule-derived natural rubber will be introduced at the Indy 500 Pit Stop Challenge in May and will make their competition debut as the alternate race tire at the Big Machine Music City Grand Prix in Nashville in August.

Bridgestone has committed to carbon neutrality and the manufacturing of tires from 100% renewable materials by 2050, aligning with the “Emotion”, “Ecology”, and “Energy” values of the Bridgestone E8 Commitment.

To learn more, read the full Bridgestone press release, or check out the full story shared on the Tire and Rubber Association of Canada (TRAC) website.